Hero – Le Fruit
In this commercial for our Swiss client, our goal was to create full 3D CGI animation of strawberries falling into the 3D CGI jar of marmalade.
We had to achieve as natural and organic look as possible.
Our artists created few types of strawberries which were animated into the big swirl ending up in jar of tasty jam.
Than we had to texture it and light it, so every element would look real and tasty.
We found out that these strawberries looks so tasty, that we must share it with you.
Strawberry season just started in UPP.
Director: UPP
Client: Markenfilm Schweiz AG