ROAD SAFETY RUSSIA – GOLDFISH
Russia‘s Road Safety campaign aims to encourage drivers to keep a safe distance behind other vehicles, in an effort to improve road safety culture among all road users. It uses an innocent-looking goldfish and a killer shark as visual metaphors for distraction and danger. We helped to dramatise the campaign with our CG goldfish and wonderfully scary CG shark.
Director: Peter Dietrich
Client: Filmservice Productions - Moscow