Etisalat "5G" (VFX Breakdown)

Samuel Bennetts

Big Kahuna Films

IMPACT BBDO

Etisalat

UPP Advertising teamed up with Samuel Bennetts and Big Kahuna Films , bringing to life a brand new robot to introduce the Etisalat 5G network. The robot and all other futuristic elements were designed and created by UPP designers and the whole animation is based on Ian Eastwood's dance performance to a cover version of The Greatest Show song. This was all shot during four days in Dubai under UPP supervision and using the UPP motion capture system. Welcome to the future!